TEST SALESFORCE SALESFORCE-MARKETING-ASSOCIATE VALID - SALESFORCE-MARKETING-ASSOCIATE RELIABLE STUDY QUESTIONS

Test Salesforce Salesforce-Marketing-Associate Valid - Salesforce-Marketing-Associate Reliable Study Questions

Test Salesforce Salesforce-Marketing-Associate Valid - Salesforce-Marketing-Associate Reliable Study Questions

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Salesforce Certified Marketing AssociateExam Sample Questions (Q51-Q56):

NEW QUESTION # 51
Northern Trail Outfitters (NTO) wants to send a special message to subscribers who have interacted with its email messages within the same journey.
Which Journey Builder activity should NTO use to help create a segment of those subscribers?

  • A. Decision Split
  • B. Random Split
  • C. Engagement Split

Answer: C

Explanation:
To send a special message to subscribers who have interacted with its email messages within the same journey, Northern Trail Outfitters should use an Engagement Split in Journey Builder. The Engagement Split activity allows for the segmentation of subscribers based on their interactions with previous emails, such as opens or clicks. This enables the creation of a targeted segment of engaged subscribers to whom the special message can be sent, enhancing the relevance and effectiveness of the communication.


NEW QUESTION # 52
Cloud Kicks wants to review its bounces for a send.
Which feature should an associate use to view the bounce information?

  • A. Email Studio Send Tracking
  • B. Bounce Mail Management
  • C. Einstein Engagement Scoring

Answer: A

Explanation:
Email Studio's Send Tracking feature in Salesforce Marketing Cloud allows users to review detailed statistics on their email sends, including bounce information. By using this feature, Cloud Kicks can access metrics like the number and types of bounces, reasons for bounces, and which addresses failed to receive the email.
* How to Access Bounce Data: Navigate to Email Studio > Tracking > Sends. Within the specific send's tracking details, bounce data can be reviewed, including hard bounces, soft bounces, and any associated error messages.
* Salesforce Documentation Reference: For more details, refer to Salesforce Help - Send Tracking Overview.


NEW QUESTION # 53
An associate is working on an email containing personalized content. It needs to be proofed by a reviewer prior to sending it to the audience.
Using a test data extension, which option should the associate use to meet this requirement?

  • A. Perform a Subscriber Preview and test send.
  • B. Execute a Send flow using the test data extension.
  • C. Generate a Preview and send it to the reviewer.

Answer: A

Explanation:
Using the Subscriber Preview and Test Send option is an efficient way to preview personalized content and send it to a reviewer. This allows the associate to view the email as it would appear to a specific subscriber and send the preview version for review before the final send.
* Benefits of Test Send: The Test Send feature allows for testing with specific data from the test data extension and ensures that personalized content renders correctly for review.
* Salesforce Documentation Reference: See Email Studio Test Send for more on performing subscriber previews and test sends.


NEW QUESTION # 54
The marketing team at Northern Trail Outfitters is exploring how they can make their promotional emails more engaging. Part of this is applying more Personalization Strings and Dynamic Content Blocks.
How should an associate test if these emails are rendering properly before sending them out?

  • A. Journey Builder System Optimization
  • B. Subscriber Preview
  • C. Einstein Content Testing

Answer: B

Explanation:
To ensure that promotional emails with Personalization Strings and Dynamic Content Blocks are rendering correctly before sending them out, an associate should utilize the Subscriber Preview feature in Salesforce Marketing Cloud. Subscriber Preview allows marketers to view how an email will appear to a specific subscriber, taking into account personalized content and dynamic elements based on the subscriber's data.
This feature is crucial for testing and validating the appearance and functionality of personalized and dynamic content within emails, ensuring that each recipient receives a well-crafted, personalized experience that renders correctly across different devices and email clients.


NEW QUESTION # 55
DreamHouse Realty (DR) has created a journey that sends an email to contacts with new properties for sale in the recipient's area of interest.
How should DR ensure a contact is only receiving emails specific to their area of interest?

  • A. Use decision splits to separate the audience based on location.
  • B. Create a Journey for each location.
  • C. Send the entire journey to available contacts.

Answer: A

Explanation:
Decision splits in Journey Builder allow DreamHouse Realty to send targeted emails based on contacts' specific areas of interest. By using a decision split based on location, the journey can branch to ensure that each contact receives content relevant to their preferred areas without needing separate journeys for each location.
* Advantages of Decision Splits: This approach keeps the journey streamlined and ensures relevant content delivery based on criteria such as geographic location.
* Salesforce Documentation Reference: See Journey Builder Decision Splits for configuring audience segmentation.


NEW QUESTION # 56
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